Personally I think the players should be able to benefit and make money in some form.
Collegiate sports is one of the biggest shams there is. Universities/coaches/boosters make BILLIONS off of the likeness and backs of these players. Yes, they get an education, sort of. And they have made a few improvements to make sure that the scholarship lasts even if they get injured and improved stipend to “true cost of college”. Less than 1% of college football players go pro and have a meaningful career yet their university makes big bucks exploiting them in their journey. Yes it is exploitation, they risk everything with no guarantee of reward.
Personally, I think collegiate sports should transition to a minor league like system. Especially for Football/basketball and specifically to the FBS level. If you want to go to college and play sports it should be at a lower level - FCS/DII/DIII or something like that. If you want a better shot at the NFL/NBA then you go to the minors and get paid.
Players getting money for their likeness is much different than players getting paid from university and boosters. Will some Universities/boosters work around this? Absolutely but in general the idea seems to be that a player can get paid if their likeness is used for a video game or poster/autograph signing or something like that. Players could also make money on YouTube promoting themselves or becoming “influencers”. Basically they can benefit from their moment of glory, as it may be their last chance. So far, the plan does not appear that they get recruited or sign contracts with money attached to them. Bigger universities will benefit as they have more exposure. Starting QB at Alabama will likely make more of their likeness compared to the starting QB at Utah. But if they brought back NCAA football video game all players could receive money to some degree for their likeness/name being used.
This isn’t a complete win for players. It will lead to taxes and other economic burdens that aren’t fully realized. This isn’t the end of collegiate sports and a lot of the details aren’t readily available but some change is needed.
just my 2c.